06. March 2025
Upgrade your everyday – making the motto reality
ISH 2025: Duravit is ready for the world’s biggest sanitaryware trade fair in Frankfurt am Main
• The latest products and innovations for tradesmen, architects, and planners
• Première with Patricia Urquiola: presentation of the new Balcoon full bathroom range
• Experts on the ground, exciting industry trends, and technological developments
The world’s leading trade fair for HVAC and water in Frankfurt am Main is the highlight of Duravit’s year – and the designer bathroom manufacturer from the Black Forest will be presenting its latest products to an international expert audi-ence. Under the motto “Upgrade your everyday” visitors can expect technical innovations, aesthetic highlights, and a supporting program aimed specifically at tradesmen, architects, and planners. Duravit is especially looking forward to face-to-face discussions with customers, dealers, and tradesmen, as Duravit CEO Stephan Tahy confirmed: “We’ve taken leaps and bounds to get to this ISH and look forward to discussions with customers, fitters, architects, and pro-spects. We’ll be presenting an outstanding milestone in the development of our toilet products – with innovative technologies and the latest hygiene standards for maximum comfort. We’re also especially looking forward to presenting the first complete bathroom range created in conjunction with Patricia Urquiola.”
The première: Duravit x Patricia Urquiola
The complete bathroom range created in collaboration with the internationally renowned designer Patricia Urquiola will be on show for the first time. Balcoon combines modernity and timeless elegance – minimalistic but with a strong de-sign identity. The products are perfectly showcased and offer visitors an ex-traordinary experience for upgrading their everyday in the bathroom. The presentation invites visitors to speak to company representatives face to face and seeks to provide creative, technical, and innovative inspiration. Alongside Patricia Urquiola, sieger design and Christian Werner will be presenting their latest products. Sieger design has modernized and enhanced the successful D-Code range, making it ideal for the project sector.
Target-group focus and expertise
A curated supporting program offers extensive insights into the latest industry trends, technological developments, and market-shifting discussions. Monday’s Tech Day is aimed primarily at tradesmen, while Tuesday is dedicated to the project sector. The latest technological developments in toilets, including innova-tive flushing technologies, futuristic glazes, and other interesting features, will be presented in the Expert House. Experts from product management and sales will be on hand to guarantee the best technical service.
Infobox:
17.03.-21.03.2025 in Frankfurt a. Main
Hall 3.1; Stand B 11
• Première with Patricia Urquiola: presentation of the new Balcoon full bathroom range
• Experts on the ground, exciting industry trends, and technological developments
The world’s leading trade fair for HVAC and water in Frankfurt am Main is the highlight of Duravit’s year – and the designer bathroom manufacturer from the Black Forest will be presenting its latest products to an international expert audi-ence. Under the motto “Upgrade your everyday” visitors can expect technical innovations, aesthetic highlights, and a supporting program aimed specifically at tradesmen, architects, and planners. Duravit is especially looking forward to face-to-face discussions with customers, dealers, and tradesmen, as Duravit CEO Stephan Tahy confirmed: “We’ve taken leaps and bounds to get to this ISH and look forward to discussions with customers, fitters, architects, and pro-spects. We’ll be presenting an outstanding milestone in the development of our toilet products – with innovative technologies and the latest hygiene standards for maximum comfort. We’re also especially looking forward to presenting the first complete bathroom range created in conjunction with Patricia Urquiola.”
The première: Duravit x Patricia Urquiola
The complete bathroom range created in collaboration with the internationally renowned designer Patricia Urquiola will be on show for the first time. Balcoon combines modernity and timeless elegance – minimalistic but with a strong de-sign identity. The products are perfectly showcased and offer visitors an ex-traordinary experience for upgrading their everyday in the bathroom. The presentation invites visitors to speak to company representatives face to face and seeks to provide creative, technical, and innovative inspiration. Alongside Patricia Urquiola, sieger design and Christian Werner will be presenting their latest products. Sieger design has modernized and enhanced the successful D-Code range, making it ideal for the project sector.
Target-group focus and expertise
A curated supporting program offers extensive insights into the latest industry trends, technological developments, and market-shifting discussions. Monday’s Tech Day is aimed primarily at tradesmen, while Tuesday is dedicated to the project sector. The latest technological developments in toilets, including innova-tive flushing technologies, futuristic glazes, and other interesting features, will be presented in the Expert House. Experts from product management and sales will be on hand to guarantee the best technical service.
Infobox:
17.03.-21.03.2025 in Frankfurt a. Main
Hall 3.1; Stand B 11
