10. April 2025
Alchemica: An evening of inspiration
Patricia Urquiola and Duravit celebrate the 30th anniversary of the Elle Decor Italia as part of the Salone del Mobile
• Design transformation: addressing needs and opportunities
• Balcoon bathroom series: architectural shapes, a warm aesthetic, premium features
• Immersive “Alchemica” exhibition as metaphor for ever-greater transformation
“The home is a living, transforming organism – shifting throughout the day, the seasons, and the stages of life. It is not a fixed perimeter, but a mutable system, because we are increasingly complex and in constant evolution,” explained Patricia Urquiola during the event accompanying her “Alchemica” installation.
In front of approximately 300 international guests, the renowned designer spoke to Duravit’s CMO Lüder Fromm about ever-greater transformation and the resulting needs and opportunities in the field of design and interior styling. Against the backdrop of the well-known Palazzo Bovara, she teamed up with the complete bathroom manufacturer for an inspiring evening program as part of Milan’s Salone del Mobile. At the heart of the event was the immersive “Alchemica” exhibition, which reflected the constant evolution of life and the home using alchemy as a metaphor. The exhibition was realized in conjunction with Valerio Tiberi, Antonio Perazzi, and the netsuke studio to mark the 30-year anniversary of the Elle Decor Italia. The exhibition included the installation of an impressive tower made of above-counter basins from the Balcoon range, created in conjunction with Duravit.
Balcoon: Architectural objects with a warm aesthetic
Minimalistic, yet still with a strong design identity – Patricia Urquiola’s bathroom range for Duravit is presented as part of the immersive “Alchemica” exhibition. Balcoon features characteristic architectural shapes and clear lines, which create a unique aesthetic with a high recognition value while also exuding warmth and accessibility. The combination of premium features and quality workmanship sets new standards in the bathroom segment.
Alchemy as a metaphor for change
Alchemy was never an exact science, but rather a field of experimentation – a hybrid, unfinished knowledge that lies between science and magic, nature and artifice. The “Alchemica” exhibition analyzes domestic space as an open formula – a constantly evolving laboratory. The structure unfolds like an ouroboros, the serpent that bites its own tail, symbolizing a perpetual cycle of transformation.
• Balcoon bathroom series: architectural shapes, a warm aesthetic, premium features
• Immersive “Alchemica” exhibition as metaphor for ever-greater transformation
“The home is a living, transforming organism – shifting throughout the day, the seasons, and the stages of life. It is not a fixed perimeter, but a mutable system, because we are increasingly complex and in constant evolution,” explained Patricia Urquiola during the event accompanying her “Alchemica” installation.
In front of approximately 300 international guests, the renowned designer spoke to Duravit’s CMO Lüder Fromm about ever-greater transformation and the resulting needs and opportunities in the field of design and interior styling. Against the backdrop of the well-known Palazzo Bovara, she teamed up with the complete bathroom manufacturer for an inspiring evening program as part of Milan’s Salone del Mobile. At the heart of the event was the immersive “Alchemica” exhibition, which reflected the constant evolution of life and the home using alchemy as a metaphor. The exhibition was realized in conjunction with Valerio Tiberi, Antonio Perazzi, and the netsuke studio to mark the 30-year anniversary of the Elle Decor Italia. The exhibition included the installation of an impressive tower made of above-counter basins from the Balcoon range, created in conjunction with Duravit.
Balcoon: Architectural objects with a warm aesthetic
Minimalistic, yet still with a strong design identity – Patricia Urquiola’s bathroom range for Duravit is presented as part of the immersive “Alchemica” exhibition. Balcoon features characteristic architectural shapes and clear lines, which create a unique aesthetic with a high recognition value while also exuding warmth and accessibility. The combination of premium features and quality workmanship sets new standards in the bathroom segment.
Alchemy as a metaphor for change
Alchemy was never an exact science, but rather a field of experimentation – a hybrid, unfinished knowledge that lies between science and magic, nature and artifice. The “Alchemica” exhibition analyzes domestic space as an open formula – a constantly evolving laboratory. The structure unfolds like an ouroboros, the serpent that bites its own tail, symbolizing a perpetual cycle of transformation.
